The Results are In: You Need More Video
So…why do you need a video? Six years ago, we noodled on that question with a blog and an animated video highlighting key video marketing stats. At that time, we explained that video is the most engaging and valuable medium, has the best ROI, and is, quite frankly, what consumers want and expect.
That’s still true. If anything, it is MORE true. Those stats have only continued to favor video.
From custom social media marketing to explainer videos and brand narratives, here’s a walk through some new numbers about branded video tools, content, and engagement:
95% of marketers see video as an important part of their overall strategy
Those not already leveraging video claim one of three key issues holding them back. (Cisco)
1) They don’t know where to start (37%)
Start before you’re ready, and start here. We don’t expect our clients to know exactly where to start or what the best strategy is for their video tools. That’s our job. We spend all day, every day doing this work. We love being brought in “too” early — it gives us more time to collaborate with you and your team, to understand and solve your current challenges, to create a scope, budget, and timeline that delivers.
2) They just don’t have enough time (~25%)
Between everyone having a fairly powerful camera in their pocket and the proliferation of AI and a seemingly endless population of content creators and influencers, it feels as though there is an unrealistic pressure for brands and businesses to DIY their video marketing. But that’s ridiculous. I have a wrench and access to YouTube, but that doesn’t mean that it would be the best use of my time and expertise to tackle a plumbing issue at my house. I’m going to hire professionals. And, when it comes to your video marketing, you should too. Also, fun fact, using AI tools to create or edit marketing videos is actually down, probably due to the imperfect, unintuitive, time-consuming nature of the tools.
3) Video is too expensive (11%)
You sure about that? With proper planning and the right partner, most budgets are plausible. Yeah, there needs to be a budget, but I can almost guarantee you that something is possible. And the right partner can help you make something smart, on brand, and within budget. (We’ve written about this before.)
Our answers must be common knowledge, because 68% of marketers who don’t currently use video say they plan to start using video this year.
A few more relevant stats:
54% of video marketers have mostly created live-action video, while 24% lean towards animation — this means there is a huge opportunity to stand out if you use animation (wink, wink), not to mention all the potential cost and customization benefits (because we’ve already mentioned them here).
93% of marketers say video marketing has delivered a strong ROI (Wyzowl, 2024)
When it comes to learning, short and concise video content increases focus and encourages long-term information retention by 80%. (Hubspot, 2025)
When asked how they prefer to learn about a product or service, 78% of consumers say they’d most like to watch a short video (Wyzowl, 2024)
Millennials are 150% more likely to use video for shopping decisions than past generations. (Zipper HQ, 2021)
83% of consumers want to see more videos from brands in 2025, but 91% say video quality impacts their trust in a brand (Wyzowl, 2024)
According to a study from Forbes, viewers retain 95% of a message when watching it on a video, compared to just 10% when reading text, so perhaps this whole blog should have been a video…